About me

A rare combination brands can feel.

Most creators compete on aesthetics or follower count. My edge is the intersection of three fluencies: creator, artist, and marketer.

Editorial portrait of Tya seated beside a red curtain

The story

I'm an independent pop / R&B recording artist based in New York City. Music taught me how to build a brand from zero and how to earn attention in the first few seconds, the same skill short-form video runs on.

My professional background spans marketing, data, analytics, strategy, and operations. So I think in hooks, retention, audience behaviour, and conversion, not just what looks nice on a grid.

Because I create every day, I stay fluent in what platforms reward right now, while holding a premium bar for how a brand shows up.

I think beyond making a pretty video. I understand why content performs.

A note on collaborations. Instagram collaborations are available for brands that align naturally with my music and personal brand. Otherwise, I specialize in organic UGC and TikTok Shop content that brands own and can publish across their own channels and paid advertising.

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Creator

In the platforms every day, fluent in trend cycles, formats, and native voice.

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Artist

Independent pop / R&B recording artist. A trained ear for hooks, pacing, and story.

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Marketer

Professional background across marketing, data, analytics, strategy, and operations.